How the âAmazon Effectâ Changed Owner-Operator Freight Forever
The rise of Amazon didnât just revolutionize retailâit reshaped the entire logistics landscape. Whatâs now known as the âAmazon Effectâ refers to the shift in consumer behavior toward faster, more convenient deliveries, and it has permanently altered how freight moves in America. For owner-operators, this change has been both a challenge and an opportunity. The..





